Top 5 Reasons for less CPC in Google AdSesnse

Many times it so happens that you get many visitors to your website, the visitors also click on those Ads you placed on your website, but the earnings you get are much less than your expectations. After loads of research, I found a few main reasons for low CPC.

Many factors really decide your CPC. The exact calculation algorithm (which click gets how much money) is only with Google, but here are certain reasons why you might see 1 click getting 0.5$ and another getting 0.01$.

If you are getting very little CPC (Cost Per Click) on a consistent basis, then here could be the Top 5 reasons.

1. Niche:
This is something very important and very critical. Niche means a particular area of business related to which you write content. Some Niches pay handsomely, and some pay very little. For example, Forex, Loans, and Mortgages, et, are amongst the top paying niches, and Web Development, BP, O, etc, pay fairly less.

2. Market Situation:
This is very subjective, yet important. If the economy is not doing well, there are very few bidders, and the demand for good ad keywords is less; hence, you might end up getting paid less. Economic situation plays a key role, but the search for information is in demand today and will remain so forever, so the internet will remain a fairly good source of income even in the future.

3. Location:
This is my personal experience that Ads clicked by people from the West, especially the USA and the UK, get you more $ than other Asian countries like India, Pakistan, etc. A possible reason for this could be that the Ads shown are from those regions, and the Advertisers in those regions might not be willing to shell out huge amounts of money. One advantage of Asian traffic is the volume; it’s just tremendous, so it eventually evens out. Many people even write content that attracts potentially high-paying readers. There is nothing wrong with it; it’s a kind of Business after all.

4. Ads Placement and Content:
Well, if you clutter your website more with Ads and less with content, chances of your Ads getting clicked are also lowered because the user might get a bad impression of your blog, looking at the quantity of Ads. Try to place your ads in a manner that looks more like related links rather than prominent Ads. Google gives you options to blend your Ads with content. The Ad units just below the post title and at the bottom are very fruitful; also, if you have an Ad unit that complements the sidebar bar, it can generate a fair amount of clicks.

Well, content is King, I must have said it 100 times before, and it’s so important. Good content is liked by readers and is loved by the Search Engines. If you have quality content that makes your readers come back again and again, you certainly increase your chances of getting very good organic as well as direct traffic, and also more and more quality clicks.

5. Google AdSense Policy violation:

Many foolish people click on their own Ads, ask readers to click on Ads, ask people and friends to click on ads, and many such stupid things; they think Google is a fool. Remember, Google has been in this business for more than a decade, and that too at the top. They have highly smart algorithms to detect invalid clicks, so if you are involved in such activity, stop it right away. Read the Google AdSense Program Policies in case you are not yet clear.

If your blog falls into any of the above-mentioned categories, then here is a chance to reassess your strategy. Generate smart, cool content, get more readers to take your blog seriously, and earn serious money.